Press Information: The Mistoria Group become an Official Partner of Lancashire Cricket

Lancashire Cricket is delighted to announce that The Mistoria Group has signed a multi-year agreement to become an Official Club Partner.

The Mistoria Group comprises a selection of bespoke companies committed to servicing the needs of clients who demand the very best possible results in all aspects of UK property investment, renovation, and HMO management. They have over 1000 Properties, 3000 Tenants, and 6 Branches all across the Northwest.

Lancashire Cricket Club

Throughout the partnership, Lancashire Cricket and The Mistoria Group will collaboratively host joint networking events to bring clients together at Emirates Old Trafford, whilst The Mistoria Group will also sponsor men’s player Keaton Jennings and Thunder’s Phoebe Graham for the 2022 season.

The player sponsorships initiative supports both the cricket team and the work of the Lancashire Cricket Foundation, the Club’s Official Charity, within the local community.

The Lancashire Cricket Foundation works across the North West to develop and deliver a range of projects, programmes and events designed to engage, excite, inspire, and improve individuals and communities through cricket.

Lancashire Cricket and The Mistoria Group will also work together to create engaging content which will benefit the Club’s Members and supporters, in addition to their branding featuring in-bowl for all domestic fixtures played at Emirates Old Trafford.

Liz Cooper, Partnerships Director of Lancashire Cricket, said: “We are really pleased to welcome The Mistoria Group into the Club’s family of partners and look forward to working closely together in the years to come.

“The support of The Mistoria Group with our player sponsorships initiative is hugely important to assisting the Foundation’s important work across the North West region.

“It is an incredibly exciting time to be part of Lancashire Cricket with a packed summer schedule of domestic and international cricket along with five sold out concerts taking place at Emirates Old Trafford this summer and we are glad to have Mistoria Group on board with us.”

Mish Liyanage, Chief Executive Officer at The Mistoria Group, commented: “As a Sri Lankan born avid cricketer with a strong business connection to the Northwest of England, we are very excited for The Mistoria Brand alignment with Lancashire Cricket on a mutually beneficial strategic and financial relationship. I am a huge fan of cricket myself and it’s a pleasure to be able to work alongside them. With our ongoing growth of expansion, I am looking forward to a continuation of a very long-lasting relationship and moving onto bigger plans with Lancashire Cricket”

The Mistoria Group forms part of the Club’s family of partners including global brands such as Emirates, Hilton, Heineken, Lifebuoy, Sportsbreaks, C&C Insurance Brokers, Titanic Distillers, and Kukri.

To find out more about supporting Lancashire Cricket Foundation, please contact Phil Ascott, Fundraising Manager, at pascott@lancashirecricket.co.uk.